About Us
Providing inspiration and solutions for machine embroidery enthusiasts Eileen Roche shares her wealth of machine embroidery and sewing experience to create products for embroiderers of any skill level. Her talent, creativity and enthusiasm distinguish her from others in the industry and are the driving force behind the success of Designs in Machine Embroidery Inspiration events and the products available online and in dealers across the United States and beyond.
Eileen is also an innovator in her field-developing products in the embroidery industry that save time and money while enabling embroiderers to fulfill their creative passion for machine embroidery.
She was a frequent guest on Sewing With Nancy and also hosted the Embroider it Yourself educational video series. She is also the author of several books and hold patents on many clever machine embroidery products.
Whether you’re interested in embroidering quilts, wearables, home décor or crafts or you want to master an embroidery technique -- look to Designs in Machine Embroidery as your resource.
There’s something for every embroiderer at Designs in Machine Embroidery.