Providing inspiration and solutions for machine embroidery enthusiasts Eileen Roche shares her wealth of machine embroidery and sewing experience to create products for embroiderers of any skill level. Her talent, creativity and enthusiasm distinguish her from others in the industry and are the driving force behind the success of Designs in Machine Embroidery Inspiration events and the products available online and in dealers across the United States and beyond. 

Designs in Machine Embroidery is the source for machine embroidery products including how-to and educational books, machine embroidery hoops, machine embroidery tools and organizers, machine embroidery designs, instructional videos, embroidery thread, stabilizers and more. Designs in Machine Embroidery is focused on inspiring and educating embroiderers on all aspects of machine embroidery. Thank you stopping by.